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Let’s start from the beginning. What do we mean when we say data?
Data can be facts, details, or information collected about someone or something. So data about you could be anything from the last news article you shared online to your phone number.
When we talk about your information, there are two types of data: personal data and sensitive data.
Personal data are facts, details, or information collected about a person, like your name, internet search history, or driver’s license number. Sensitive data is personal information of yours that requires extra protection, like your social security number, medical history, or citizenship status.
Companies track and collect personal information about each and every one of us.
Every action we take online is collected, and companies use that information to build an idea of who we are. But why?
Companies use our personal data for profit. Before they can sell us something, they need to know some things about us. So they use data to figure out who to advertise to, where to get new business, what you might be interested in, and more.
But that’s a lot of information! Where do they get it?
They collect some on their own through things like website traffic and email subscriptions. The rest come from data brokers.
Data brokers are businesses that are in the business of collecting large amounts of personal information and selling it to companies for profit. These businesses have a lot of our personal information and make a lot of money off of each and every one of us!
While our daily activities will continue to create personal data, we can control what happens to it thanks to the Oregon Consumer Privacy Act!
The law requires businesses to limit the collection of Oregonian’s personal data, keep anything they collect secure, and give Oregonians rights over our personal and sensitive data.
Six things you can do with the Oregon Consumer Privacy Act:
DELETE information a business has about you.
SAY NO (“OPT OUT”) to a business selling or using your personal information for advertising.
GET A LIST of places where your information was sold.
GET A COPY of the personal and sensitive data any business has about you.
KNOW what personal information has been collected about you.
CHANGE the information a business has about you.
Your data belongs to you, but not everyone has the ability or knowledge to keep our information to ourselves. The Oregon Consumer Privacy Act is only as strong as we make it—and that means helping people around us so we can all exercise our collective rights under the law.
